Connective
“Can an Australian mortgage broking aggregator become the operating and financial-data platform for every deal a broker writes — from residential to SME cashflow?”
Founded2003
HQMelbourne, Victoria, Australia
IndustryVertical SaaS / Mortgage Broking Aggregator
The story
Connective is Australia's largest mortgage broking aggregator, founded 2003 by former brokers. Its core business is providing a lender panel (70+ lenders) and the Mercury Nexus broker CRM/loan-origination platform to ~5,000 residential, asset-finance and commercial brokers under its own Australian Credit Licence. The embedded finance layer is being extended via Connective Lending (white-label SME and commercial products) and Open Banking integration in Mercury Nexus, plus a Connective AI assistant for policy queries.
Product timeline
2003
Connective founded as a mortgage broking aggregator in Australia· founding
2019
Named Aggregator of the Year at the Australian Broking Awards· recognition
2020
Named Aggregator of the Year again at the Australian Broking Awards· recognition
2025
Launched Connective Cashflow, a white-label SME cashflow lending product powered by Octet, expanding Connective Lending beyond property-backed lending· lending
Regulated entities
1
regulatory licence held by Connective
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Connective’s embedded-finance stack
Lending
OctetConnective Cashflow (powered by Octet)Connective LendingConnective Home Loans (residential aggregation)Connective Asset FinanceConnective Commercial
KYC
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.