“Can Bayer own the digital operating system farmers use every day, and use it to sell more seed, chemistry and financing?”
Founded 2006 as WeatherBill selling weather insurance to farmers, rebranded to The Climate Corporation in 2011. Acquired by Monsanto in 2013 for ~$1B and pivoted from insurance to a pure digital farming SaaS play — Climate FieldView launched in 2015 as a data platform for seed prescription, scouting and yield analysis. Now operates as a subsidiary of Bayer Crop Science following the Bayer-Monsanto merger; the product is distributed globally with an ecosystem of 60+ platform partners.