“Can a clinician-founded EAP marketplace displace legacy EAP incumbents in ANZ by combining AI-driven wellbeing tools, transparent therapist matching, and end-to-end embedded payments?”
Clearhead started in 2018 as a digital mental health platform for consumers in New Zealand, then evolved into an EAP (Employee Assistance Programme) provider serving Australian and NZ employers, insurers, and resellers. Its embedded-finance surface area is deliberately narrow: it acts as a marketplace facilitator that collects card payments from clients and pays out therapists via bank transfer + invoicing workflow. In 2026 it expanded this from EAP-only to public self-funded bookings, becoming the merchant of record for all therapy sessions on its network.