Classy
“Can a nonprofit fundraising SaaS platform become the end-to-end financial and donor management OS for mission-driven organizations by embedding payments, data, and community at scale?”
Founded2006
HQSan Diego, CA, USA
FoundersScot Chisholm, Pat Walsh, Marshall Peden
Total raised$166M+
Latest roundSeries D, April 2021
IndustryVertical SaaS / Nonprofit Fundraising
The story
Founded in 2006 as a fundraising events company for charities, Classy pivoted in 2010 to become a SaaS platform for nonprofit fundraising, launching digital peer-to-peer, crowdfunding, and event tools in 2011. The platform consolidated fragmented payment processing into a single branded solution—Classy Pay powered by Stripe—deepening its embedded payments story. After raising $118M in 2021, Classy was acquired by GoFundMe in 2022 and rebranded as GoFundMe Pro, integrating nonprofit fundraising infrastructure with GoFundMe's consumer giving community.
Last 12 months
Product timeline
2006
Founded as Stay Classy Productions, hosting fundraising events benefiting charities.· pivot
2010
Transitioned from events company to a software and services company.· pivot
2011
Launched SaaS products focused on peer-to-peer fundraising, crowdfunding, and events for nonprofits.· banking
2021
Raised $118M Series D and became a Public Benefit Corporation.· ipo
2022
Acquired by GoFundMe; assets used to launch GoFundMe Pro.· acquisition
The stack
2 layers disclosed in Classy’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.