“Can a nonprofit fundraising SaaS platform become the end-to-end financial and donor management OS for mission-driven organizations by embedding payments, data, and community at scale?”
Founded in 2006 as a fundraising events company for charities, Classy pivoted in 2010 to become a SaaS platform for nonprofit fundraising, launching digital peer-to-peer, crowdfunding, and event tools in 2011. The platform consolidated fragmented payment processing into a single branded solution—Classy Pay powered by Stripe—deepening its embedded payments story. After raising $118M in 2021, Classy was acquired by GoFundMe in 2022 and rebranded as GoFundMe Pro, integrating nonprofit fundraising infrastructure with GoFundMe's consumer giving community.
Classy processes payments through Stripe Connect, PayPal and stripe.
Classy integrates with Salesforce.
The Embedded Finance Index 2026 maps 2 layers in Classy's stack: Payments / PSP (Stripe Connect, PayPal and stripe); Accounting (Salesforce).
Classy was founded by Scot Chisholm, Pat Walsh and Marshall Peden and is founded in 2006, headquartered in San Diego, CA, USA.
Classy has raised $166M+ in total (latest round: Series D, April 2021).
Get a read on where your own stack stands against Classy and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.