“Can a real-time public safety alert app expand into a financial services platform for its urban mobile user base?”
Citizen is a mobile application headquartered in New York that notifies users with safety alerts and real-time incident updates. Based on the Crunchbase profile, the company has raised $133M across 7 funding rounds and employs 51-100 people. The embedded finance stack evidence for this entity is very thin, and several search results may pertain to similarly-named entities (Citizens Bank, Citizens Pay, CitizenM, SimpleCitizen) rather than the safety-alert app.