← State of Embedded Finance 2026

Citizen

Can a real-time public safety alert app expand into a financial services platform for its urban mobile user base?

HQNew York, New York, United States
Total raised$133M
Latest roundVenture - Series Unknown
IndustryFintech / Consumer banking
The story

Citizen is a mobile application headquartered in New York that notifies users with safety alerts and real-time incident updates. Based on the Crunchbase profile, the company has raised $133M across 7 funding rounds and employs 51-100 people. The embedded finance stack evidence for this entity is very thin, and several search results may pertain to similarly-named entities (Citizens Bank, Citizens Pay, CitizenM, SimpleCitizen) rather than the safety-alert app.

Last 12 months
The stack
Banking / BaaS
Openpayd
Accounting gap: none