“Can a telco-focused SaaS platform become the infrastructure layer that powers white-label digibanking for telecoms globally?”
Circles is a SaaS platform purpose-built for telecoms (telcos), enabling them to launch and operate digital banking (digibanking) services under their own brand. The company's strategic move into embedded finance — anchored by its integration of Airwallex — represents a deliberate pivot from pure telco-enablement software toward becoming a full-stack digibanking infrastructure provider for telecoms globally. By embedding multi-currency accounts, FX, and payments into its SaaS offering, Circles allows telcos to monetize their subscriber bases through financial services without building their own fintech stack.