“Can a historically real-estate-focused Moroccan state-backed bank successfully digitize and compete as a full-service universal bank for Moroccan retail and corporate clients?”
Founded in 1920 as a narrow real estate and hospitality lender, CIH Bank has progressively transformed into a full-service universal bank under the stewardship of CDG, Morocco's sovereign wealth vehicle. The bank expanded retail banking, corporate banking, and digital services in the 2010s. Its most recent strategic thrust is digital banking (CIH Mobile, online account opening) and fintech partnerships, positioning it as a digitally-oriented commercial bank in the Moroccan market.