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Chinley Cheese

Can a village fine food shop sustain a nationally competitive cheese-by-post DTC business while also serving local trade buyers with embedded credit?

HQChinley, Derbyshire, United Kingdom
IndustryE-commerce / DTC brand
The story

Chinley Cheese is a small independent fine food retailer operating out of Chinley Post Office in Derbyshire, UK. The business sells artisan cheeses and local produce both in-store and via a direct-to-consumer online 'Cheese-by-Post' service. It has adopted B2B trade credit facilities (via Hokodo) suggesting some wholesale or trade buyer activity alongside its consumer retail channel.

Last 12 months
The stack
Lending
HokodoB2B trade credit / BNPL at checkout
Accounting gap: critical