Certta
“Can a Brazilian KYC point-tool become the LATAM identity/fraud hub that every fintech, marketplace, and betting operator plugs into?”
Founded2019
HQVenâncio Aires, RS, Brazil (with São Paulo office)
FoundersLeonardo Rebitte, Rafael Viana
Latest roundLater Stage VC, $9.3M
IndustryInfrastructure / KYC
The story
Certta (formerly Caf / Combate à Fraude) began in 2019 as an internal identity-verification tool for a Brazilian fintech and spun out as a standalone antifraud vendor. In 2024 it rebranded to Certta and repositioned from a point KYC tool into a hub-model 'Intelligence Antifraud Hub' that bundles facial biometrics (FaceID), document verification (DocID, VerifAI), background checks (Profile Check), 2FA (AuthID), an AI assistant (Hubby), and a no-code decision engine (Flow). It also launched Certta Start, a self-serve SaaS tier for SMBs — a classic move down-market from an enterprise KYC vendor.
Product timeline
2019
Founded as Combate à Fraude (CAF), originally an internal identity-verification tool built for a fintech.· pivot
2024
Rebrands from Caf to Certta, repositioning as an 'Intelligent Verification Hub' integrating multiple antifraud layers.· pivot
2024
Launches Certta Start — a self-serve SaaS KYC platform aimed at SMBs, priced per query.· pivot
The stack
1 layer disclosed in Certta’s embedded-finance stack
KYC
Certta (self-operated)
Accounting gap: none