“Can a Brazilian KYC point-tool become the LATAM identity/fraud hub that every fintech, marketplace, and betting operator plugs into?”
Certta (formerly Caf / Combate à Fraude) began in 2019 as an internal identity-verification tool for a Brazilian fintech and spun out as a standalone antifraud vendor. In 2024 it rebranded to Certta and repositioned from a point KYC tool into a hub-model 'Intelligence Antifraud Hub' that bundles facial biometrics (FaceID), document verification (DocID, VerifAI), background checks (Profile Check), 2FA (AuthID), an AI assistant (Hubby), and a no-code decision engine (Flow). It also launched Certta Start, a self-serve SaaS tier for SMBs — a classic move down-market from an enterprise KYC vendor.
Certta uses Certta (self-operated) for KYC and identity verification.
Certta was founded by Leonardo Rebitte and Rafael Viana and is founded in 2019, headquartered in Venâncio Aires, RS, Brazil (with São Paulo office).
Get a read on where your own stack stands against Certta and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.