“Can a GCC-focused BNPL platform capture the embedded lending market for large-ticket purchases by combining fintech technology with regulated bank credit infrastructure?”
Founded in 2021 in the UAE, Cashew Payments targets the GCC consumer finance gap by offering Buy Now Pay Later and flexible instalment products for larger purchases — differentiating from traditional BNPL by supporting higher ticket sizes and longer tenures. The company has pursued an embedded lending strategy, partnering with Mashreq Bank in 2026 to integrate bank-regulated credit decisioning with Cashew's technology platform at the point of purchase.