“Can a French payment-institution-licensed wealth-tech become the embedded savings and investment OS for both French retail consumers and corporate treasurers?”
Founded in 2018 as a consumer digital savings app using Treezor as its virtual-wallet backbone and CFCAL/Generali as savings partners. Progressively expanded from a simple remunerated savings account to a broader wealth management suite including life insurance (Cashbee+), retirement savings (PER), ESG investment funds, and gold/commodities. In 2023, pivoted toward B2B with Cashbee Pro for corporate treasury management, and in 2024 opened a developer API to enable third-party distribution of its savings products — signalling a shift toward becoming an embedded savings infrastructure player.