“Can Careem Pay become the default digital financial services layer for the MENA super-app economy by combining a UAE-licensed wallet, P2P transfers, and international remittances within a daily-use consumer platform?”
Careem was founded in 2012 as a ride-hailing platform for the Middle East and was acquired by Uber in 2019. Beginning in 2022, Careem pivoted toward becoming an 'Everything App' for the MENA region, launching Careem Pay as a licensed digital wallet and P2P payment service embedded within its super-app. In April 2023, e& (Emirates Telecom Group) acquired the super-app division, separating it from the Uber-owned ride-hailing assets. Careem Pay has since scaled into international remittances, leveraging Adyen as its core payments infrastructure partner.