Canadian Red Cross
“How can a major humanitarian nonprofit modernise its digital donation infrastructure to maximise recurring donor revenue at scale?”
Founded1896
HQOttawa, Ontario, Canada
IndustryNonprofit / Humanitarian
The story
The Canadian Red Cross is a century-old humanitarian nonprofit that relies heavily on digital online donations from over 250,000 individual donors annually. In 2022-2023, it underwent a digital transformation of its fundraising infrastructure, consolidating fragmented tools by adopting Stripe Payments and Stripe Radar alongside Fundraise Up to modernise one-time and recurring gift processing. The embedded finance footprint is narrow — focused on payment acceptance and fraud prevention rather than banking, lending, or payroll products.
Product timeline
2022
Hired Jessica Bernat as Director of Digital Marketing to lead digital transformation of fundraising operations.· pivot
2023
Partnered with Stripe and Fundraise Up to modernise online donation platform, increasing recurring donor revenue by 24%.· banking
The stack
1 layer disclosed in Canadian Red Cross’s embedded-finance stack
Payments / PSP
Accounting gap: none