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Canadian Red Cross

“How can a major humanitarian nonprofit modernise its digital donation infrastructure to maximise recurring donor revenue at scale?”

Founded1896
HQOttawa, Ontario, Canada
IndustryNonprofit / Humanitarian
The story

The Canadian Red Cross is a century-old humanitarian nonprofit that relies heavily on digital online donations from over 250,000 individual donors annually. In 2022-2023, it underwent a digital transformation of its fundraising infrastructure, consolidating fragmented tools by adopting Stripe Payments and Stripe Radar alongside Fundraise Up to modernise one-time and recurring gift processing. The embedded finance footprint is narrow — focused on payment acceptance and fraud prevention rather than banking, lending, or payroll products.

Last 12 months
2023-01
In the January 2023 recap →
Product timeline
2022
Hired Jessica Bernat as Director of Digital Marketing to lead digital transformation of fundraising operations.· pivot
2023
Partnered with Stripe and Fundraise Up to modernise online donation platform, increasing recurring donor revenue by 24%.· banking
The stack
1 layer disclosed in Canadian Red Cross’s embedded-finance stack
Payments / PSP
Stripe
Accounting gap: none

Canadian Red Cross — frequently asked

Who is Canadian Red Cross's payment processor?

Canadian Red Cross processes payments through Stripe.

Where is Canadian Red Cross headquartered?

Canadian Red Cross is founded in 1896 and headquartered in Ottawa, Ontario, Canada.

Benchmark your own stack

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Get a read on where your own stack stands against Canadian Red Cross and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Canadian Red Cross and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
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