Caesars
“Can Caesars leverage its Rewards loyalty ecosystem to build a comprehensive suite of co-branded financial products that deepen customer engagement and monetize its 65+ million member base beyond the casino floor?”
Founded as a single Las Vegas resort in 1966, Caesars grew into the largest casino entertainment company in the US through decades of acquisitions and mergers, culminating in Eldorado Resorts' 2020 takeover. The company has steadily layered embedded finance products onto its Caesars Rewards loyalty program, most visibly through co-branded credit cards (first with Comenity/Bread Financial) and partnerships with GBank and Sutton Bank for financial products targeting its loyalty member base. Payroll and HR were consolidated onto ADP in 2017 as the company scaled past 60,000 employees.