BVG Jelbi
“Can Berlin's public transit authority become the mobility OS for the city by embedding payments, identity, and budgeting into a single MaaS super-app?”
Founded2019
HQBerlin, Germany
IndustryVertical SaaS / Mobility & Transit
The story
Founded in 2019 as an initiative of BVG, Berlin's public transit authority, Jelbi evolved from a public-transport ticketing extension into a full Mobility-as-a-Service super-app aggregating transit, carsharing, bikesharing, e-scooters, and taxis. The platform migrated its payment infrastructure progressively from LogPay to Adyen, reflecting a shift toward a more scalable embedded payments architecture. In 2025 it launched a B2B 'Mobilitätsbudget' product targeting employers, adding an enterprise distribution channel to its consumer MaaS offering.
Last 12 months
Product timeline
2019
Jelbi app launched by BVG as Berlin's first integrated MaaS platform, winning the Deutschen Mobilitätspreis.· pivot
2019
First Jelbi Stations opened at S+U-Bahn stops, providing physical hubs for shared mobility vehicles bookable via the app.· banking
2023
Deutschlandticket integration launched, offering a 25€ voucher for new subscribers purchasing via Jelbi.· pivot
2025
Six-year whitepaper published: 350+ station locations, 60,000+ bookable vehicles, 40+ mobility partners established.· pivot
2025
BVG-Mobilitätsbudget (corporate mobility budget) product launched for employers, allowing employees to use all Jelbi services via employer-funded budget.· banking
The stack
Accounting gap: significant