Bunny Money
“Can an impact-finance app become the go-to savings, investment, and donation platform for values-driven consumers by embedding financial wellness into everyday lifestyle choices?”
Founded2018
HQSan Francisco, United States
Total raised$322,750
Latest roundCrowdfunding (Wefunder), 2024
IndustryFintech / Consumer banking
The story
Founded in 2018 as Bunnymoney, Inc. in San Francisco, the company positioned itself as an impact finance platform allowing consumers to save, invest, and donate to causes aligned with their values. The platform later pivoted toward B2B, rebranding as Positive Finance to engage employers and employees around impact investing and charitable giving. The embedded finance angle centres on connecting consumer savings/investment flows with nonprofit fundraising and ESG outcomes, supported by BaaS infrastructure via Evolve Bank & Trust.
Product timeline
2018
Bunnymoney, Inc. founded in San Francisco as an impact-finance and savings platform.· banking
2022
Rebranded/pivoted to bunny.money focusing on save, invest, and donate features for impact-focused consumers.· pivot
2024
Raised $102,750 via Wefunder community crowdfunding round; total investors 106.· banking
The stack
2 layers disclosed in Bunny Money’s embedded-finance stack
Banking / BaaS
Sponsor bank
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.