“Can an impact-finance app become the go-to savings, investment, and donation platform for values-driven consumers by embedding financial wellness into everyday lifestyle choices?”
Founded in 2018 as Bunnymoney, Inc. in San Francisco, the company positioned itself as an impact finance platform allowing consumers to save, invest, and donate to causes aligned with their values. The platform later pivoted toward B2B, rebranding as Positive Finance to engage employers and employees around impact investing and charitable giving. The embedded finance angle centres on connecting consumer savings/investment flows with nonprofit fundraising and ESG outcomes, supported by BaaS infrastructure via Evolve Bank & Trust.
Bunny Money discloses Evolve Bank & Trust as its banking provider, according to the Embedded Finance Index 2026.
Bunny Money does not disclose a bank charter of its own; its banking services are provided through Evolve Bank & Trust.
The Embedded Finance Index 2026 maps 2 layers in Bunny Money's stack: Banking / BaaS (Evolve Bank & Trust); Sponsor bank (Evolve Bank & Trust).
Bunny Money is founded in 2018 and headquartered in San Francisco, United States.
Bunny Money has raised $322,750 in total (latest round: Crowdfunding (Wefunder), 2024).
Get a read on where your own stack stands against Bunny Money and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.