Briostack
“Can a pest-control-native SaaS become the operating system for both pest control and lawn care field-service businesses without building a full embedded finance stack?”
Founded2011
HQLehi, Utah, United States
FoundersBrandon Groves
IndustryVertical SaaS / Pest Control & Lawn Care
The story
Briostack was founded in 2011 by the CEO of a pest control company who couldn't find adequate software on the market. The product remained tightly focused on vertical field-service management for pest control operators for its first decade before expanding to adjacent lawn care in recent years. In 2026 the company opened a Public API, signaling a shift from closed-vertical SaaS toward a small ecosystem play — though embedded finance remains limited to integrated card processing rather than owned banking, lending, or payroll products.
Product timeline
2011
Briostack founded in Lehi, Utah by the ownership of a pest control company to build vertical business management software for pest control operators.· founding
2016
Brio project (Brio Office, Brio Tech, Brio Sales) developed as an all-in-one pest control management platform.· product
2024
Expanded from pest control to also serve lawn care businesses with dedicated lawn care software.· expansion
2026
Launched Public API to enable third-party integrations and custom workflows for PCOs and lawn care companies.· product
The stack
2 layers disclosed in Briostack’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.