“Can a lightweight 'Order Control Hub' displace both spreadsheets and full ERP as the operating system for growing wholesale SMBs?”
Brincr is a Dutch vertical SaaS for growing wholesale and e-commerce SMBs (groothandels) that centralises inventory, purchasing, sales orders and invoicing. Founded in 2017 and acquired by Visma in 2021, it now sits inside Visma's Nederland portfolio alongside other SMB tools. The product is explicitly positioned as a lighter alternative to full ERP, with ~35+ out-of-the-box connectors to webshops, accounting systems, marketplaces and Mollie for payments.
Brincr processes payments through Mollie.
Brincr integrates with Visma eAccounting, Exact Online, Moneybird and SnelStart.
The Embedded Finance Index 2026 maps 2 layers in Brincr's stack: Payments / PSP (Mollie); Accounting (Visma eAccounting, Exact Online, Moneybird and SnelStart).
Brincr is founded in 2017 and headquartered in The Hague, Netherlands.
Get a read on where your own stack stands against Brincr and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.