Bradesco Seguros
“Can Brazil's largest incumbent insurer distribute its products through third-party digital ecosystems (embedded insurance + Open Insurance APIs) as fast as insurtech challengers can attack its bank-branch distribution?”
Bradesco Seguros is the insurance arm of Grupo Bradesco, Brazil's second-largest private bank, and the country's largest insurer by premium volume. It operates across auto, life, health, dental, residential, capitalization and open pension segments. Historically distributed via bank branches and brokers, in recent years it has invested in a developer API portal, embedded insurance partnerships with digital banks, and Open Insurance (Brazil's SUSEP-regulated insurance data-sharing framework) to distribute its products inside third-party apps and ecosystems.