“Can a scheduling and payments SaaS for beauty and wellness become the full financial operating system for the underserved self-care industry?”
Founded in 2016 as an online booking platform for salons and spas, Boulevard evolved into a full-stack business management SaaS for appointment-based self-care businesses. The company moved into embedded payments in 2021 by becoming a certified PayFac, internalizing payment processing under the Boulevard Payments™ brand. In 2024 it launched Boulevard Capital via Pipe to address the historically underserved access to growth capital for women- and minority-owned beauty businesses, deepening its embedded finance layer beyond payments into lending.