“Can Malaysia's first homegrown digital bank convert eWallet users into full banking customers via embedded onboarding?”
Boost Bank Berhad emerged in 2024 as Malaysia's first primarily domestically owned digital bank, formed through a partnership between Axiata Group's fintech Boost and RHB Banking Group. It targets underbanked and unbanked Malaysian consumers and SMEs, offering savings (Jars), a debit card, and business lending (term loan, revolving credit) via a mobile-first app. A distinguishing feature is embedded account opening for existing Boost eWallet 'Premium Wallet' users, leveraging Axiata's consumer distribution.