“Can a beauty-and-wellness booking marketplace become the full financial operating system for independent beauty professionals and SMB salons worldwide?”
Booksy began as a marketplace and scheduling tool for beauty and wellness professionals, connecting consumers with local service providers. Over time, it has expanded into an embedded finance-enabled vertical SaaS platform, adding integrated payments (via both Adyen for UK/EU and Stripe for US), card readers, Tap to Pay, deposits, and no-show protection — evolving toward being the operating system for beauty SMBs. The company has added ledger infrastructure (Formance) and taken on corporate growth debt (CIBC), signaling a push to deepen financial services capabilities for its merchant base.
Booksy processes payments through Stripe Connect and Adyen.
Booksy runs its ledger on Formance.
The Embedded Finance Index 2026 maps 2 layers in Booksy's stack: Payments / PSP (Stripe Connect and Adyen); Ledger (Formance).
Booksy is headquartered in Chicago, IL, USA.
Get a read on where your own stack stands against Booksy and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.