ApideckTapeMonthly recap
← Embedded Finance Index 2026

Bold

“Can a Colombian merchant acquirer become the financial OS — payments, account, credit, investments — for every SMB in LatAm?”

Founded2019
HQBogotá, Colombia
FoundersJosé Vélez
Total raised$130M+
Latest roundSeries C, 2024
IndustryFintech / SMB banking
The story

Founded 2019 as a Colombian merchant acquirer selling cheap card-acceptance dataphones to micro and SMB merchants. Expanded from pure payment acceptance into an SMB financial OS — Bold Capital launched embedded credit (2023), and Bold CF was structured as a regulated Compañía de Financiamiento (Colombian finance company) to offer a deposit account, credit card, QR payments and investments. Today Bold operates two legal entities: Bold Pagos (Bold.Co S.A.S., the acquirer/payments business) and Bold CF (the regulated lender/account-provider).

Last 12 months
2024-02
In the February 2024 recap →
Product timeline
2019
Founded in Bogotá as an independent merchant acquirer for SMBs, launching low-cost payment dataphones.· launch
2022
Raised $55M Series B led by Tiger Global to expand digital payments in Colombia.· funding
2023
Launched Bold Capital pilot — embedded credit lines for merchants on the platform.· lending
2024
Raised $50M Series C led by General Atlantic; IFC joined to support financial inclusion.· funding
2025
Expanded into full SMB financial OS: Cuenta Bold (account), Tarjeta de crédito, QR Bold, investments, and online payments APIs under Bold CF Compañía de Financiamiento S.A.· banking
Regulated entities
1
regulatory licence held by Bold
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in Bold’s embedded-finance stack
Payments / PSP
Bold Pagos (self-operated acquirer)Datáfonos (self-operated POS terminals)Botón de Pagos (self-operated)Link de Pago (self-operated)API Pagos en Línea (self-operated)QR Bold / Bre-B (self-operated)PSE (local Colombian debit rail)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Accounting
in the full report
Accounting gap: significant
7 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Bold — frequently asked

What bank does Bold use?

Bold discloses Bold CF Compañía de Financiamiento S.A. (in-house) as its banking provider, according to the Embedded Finance Index 2026.

Is Bold a bank?

Bold does not disclose a bank charter of its own; its banking services are provided through Bold CF Compañía de Financiamiento S.A. (in-house).

Who is Bold's payment processor?

Bold processes payments through Bold Pagos (self-operated acquirer), Datáfonos (self-operated POS terminals), Botón de Pagos (self-operated), Link de Pago (self-operated), API Pagos en Línea (self-operated), QR Bold / Bre-B (self-operated) and PSE (local Colombian debit rail).

Who issues Bold's cards?

Bold's cards are issued through Bold CF Compañía de Financiamiento S.A. (in-house).

Who provides Bold's lending?

Bold's lending and capital products are provided by Bold Capital S.A.S. (in-house).

Which accounting software does Bold integrate with?

Bold integrates with API Integrations (POS / ERP connectors via Bold's API) and Applink (datáfono ↔ POS/mobile app).

What is Bold's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Bold's stack: Payments / PSP (Bold Pagos (self-operated acquirer), Datáfonos (self-operated POS terminals), Botón de Pagos (self-operated), Link de Pago (self-operated) and 3 others); Banking / BaaS (Bold CF Compañía de Financiamiento S.A. (in-house)); Card issuing (Bold CF Compañía de Financiamiento S.A. (in-house)); Lending (Bold Capital S.A.S. (in-house), Bold Capital — cupo de crédito (merchant credit line) and Créditos Bold CF); Accounting (API Integrations (POS / ERP connectors via Bold's API) and Applink (datáfono ↔ POS/mobile app)).

Who founded Bold?

Bold was founded by José Vélez and is founded in 2019, headquartered in Bogotá, Colombia.

How much funding has Bold raised?

Bold has raised $130M+ in total (latest round: Series C, 2024).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Bold and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Bold and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.