“Can an ASIC-regulated retail broker expand into prop trading and broader financial markets access while competing on superior onboarding UX and platform breadth?”
Founded in 2016 as an ASIC-regulated retail forex and CFD broker, Blueberry expanded its offering to over 2,000 instruments including shares, commodities, indices, and cryptocurrencies. The company has progressively built out its own branded trading infrastructure (BlueberryX platform) while maintaining third-party platform integrations (MT4/MT5, TradingView). More recently, it expanded into prop trading through Blueberry Futures and Blueberry Funded, broadening its addressable market beyond retail brokerage.
Blueberry uses Sumsub for KYC and identity verification.
Blueberry is founded in 2016 and headquartered in Sydney, Australia.
Get a read on where your own stack stands against Blueberry and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.