“Can a card-receivables tool become the financial operating system connecting Brazilian retailers to their suppliers?”
Founded 2013 in Rio de Janeiro as a pioneer in card-receivables management for Brazilian retailers to pay suppliers. Evolved from a niche receivables tool into a full 'banco digital para varejo' — an e-money payment institution authorized by BACEN offering acquiring (Maquininha Blu, BluTap softPOS), PIX, payment links, a digital business account, and PagBlu/CredBlu supplier-payment credit. Serves ~70k retailers and 5k supplier partners across furniture, mattresses, optics, electronics, bicycles and raw-materials verticals — a vertically-focused two-sided embedded finance network connecting retail to industry.
Blu discloses Blu Instituição de Pagamento Ltda. (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Blu does not disclose a bank charter of its own; its banking services are provided through Blu Instituição de Pagamento Ltda. (in-house).
Blu processes payments through Maquininha Blu (self-operated), BluTap (self-operated), Link de Pagamento Blu (self-operated) and PIX (self-operated). Disclosed money-movement rails: Pix.
Blu's lending and capital products are provided by Blu (in-house) — PagBlu, Blu (in-house) — CredBlu and Blu (in-house) — Antecipação.
The Embedded Finance Index 2026 maps 4 layers in Blu's stack: Payments / PSP (Maquininha Blu (self-operated), BluTap (self-operated), Link de Pagamento Blu (self-operated) and PIX (self-operated)); Money movement (Pix); Banking / BaaS (Blu Instituição de Pagamento Ltda. (in-house)); Lending (Blu (in-house) — PagBlu, Blu (in-house) — CredBlu and Blu (in-house) — Antecipação).
Blu is founded in 2013 and headquartered in Rio de Janeiro, Brazil.
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