Blu
“Can a card-receivables tool become the financial operating system connecting Brazilian retailers to their suppliers?”
Founded2013
HQRio de Janeiro, Brazil
Latest roundSecondary - Private, $10.6M
IndustryFintech / SMB banking
The story
Founded 2013 in Rio de Janeiro as a pioneer in card-receivables management for Brazilian retailers to pay suppliers. Evolved from a niche receivables tool into a full 'banco digital para varejo' — an e-money payment institution authorized by BACEN offering acquiring (Maquininha Blu, BluTap softPOS), PIX, payment links, a digital business account, and PagBlu/CredBlu supplier-payment credit. Serves ~70k retailers and 5k supplier partners across furniture, mattresses, optics, electronics, bicycles and raw-materials verticals — a vertically-focused two-sided embedded finance network connecting retail to industry.
Last 12 months
—
Product timeline
0
Authorized by Banco Central do Brasil as an e-money payment institution· banking
0
Launched Maquininha Blu, BluTap (softPOS), Link de Pagamento, and PIX acceptance· banking
0
Launched PagBlu — using card receivables at zero anticipation fee to pay supplier partners· lending
0
Launched CredBlu (supplier credit/installments) and Farol de Crédito (credit analytics)· lending
2013
Blu founded, pioneering credit-card-receivables management for retailers to pay suppliers· banking
Regulated entities
1
regulatory licence held by Blu
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Blu’s embedded-finance stack
Payments / PSP
Maquininha Blu (self-operated)BluTap (self-operated)Link de Pagamento Blu (self-operated)PIX (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Lending
in the full report
Accounting gap: significant
5 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.