Bliss
“Can a legacy spa and skincare brand sustain relevance across mass retail and DTC channels under new ownership?”
Founded1996
HQNew York City, USA
FoundersMarcia Kilgore
IndustryE-commerce / DTC brand
The story
Founded in 1996 by Marcia Kilgore as a spa in New York City, Bliss evolved into a multi-channel spa and retail product company selling bath, body, and skincare products. The company expanded from spa services into direct-to-consumer e-commerce and mass retail distribution. It is currently owned by AS Beauty Group and operates two spa locations (New York City and Hong Kong) alongside its direct retail business.
Last 12 months
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Product timeline
1996
Founded by Marcia Kilgore in New York City as a spa and skincare company.· pivot
2010
Expanded retail distribution to major retailers including Walgreens, Ulta, Amazon, and Walmart.· pivot
The stack
0 layers disclosed in Bliss’s embedded-finance stack
Accounting gap: none