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Bliss

“Can a legacy spa and skincare brand sustain relevance across mass retail and DTC channels under new ownership?”

Founded1996
HQNew York City, USA
FoundersMarcia Kilgore
IndustryE-commerce / DTC brand

The story

Founded in 1996 by Marcia Kilgore as a spa in New York City, Bliss evolved into a multi-channel spa and retail product company selling bath, body, and skincare products. The company expanded from spa services into direct-to-consumer e-commerce and mass retail distribution. It is currently owned by AS Beauty Group and operates two spa locations (New York City and Hong Kong) alongside its direct retail business.

Last 12 months

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Product timeline

1996

Founded by Marcia Kilgore in New York City as a spa and skincare company.· pivot

2010

Expanded retail distribution to major retailers including Walgreens, Ulta, Amazon, and Walmart.· pivot

The stack

0 layers disclosed in Bliss’s embedded-finance stack

Accounting gap: none

Bliss — frequently asked

Who founded Bliss?

Bliss was founded by Marcia Kilgore and is founded in 1996, headquartered in New York City, USA.

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