Blackthorn
“Can a Salesforce-native event management platform become the default payments and financial operations layer for Salesforce customers by embedding payment acceptance, ACH, and tokenization directly in the CRM?”
Blackthorn started as a Salesforce-native event management tool (formerly Conference360) and expanded into embedded payments, leveraging Stripe as its core payment infrastructure. The company positions itself as the financial and event operations layer for Salesforce customers, keeping all PII and financial data within Salesforce while orchestrating payment processing, ACH verification, and tokenization via third-party providers. Its embedded finance layer is deliberately thin and delegated to partners, reflecting a platform philosophy of staying Salesforce-native rather than building proprietary financial infrastructure.