← Embedded Finance Index 2026

Birdie

“Can a home care SaaS platform become the operational and financial backbone for small home care agencies in the UK and Europe?”

Founded2017
HQAltrincham, Cheshire, England, United Kingdom
Total raised$52M
Latest roundSeries B, June 2022
IndustryVertical SaaS / Healthcare
The story

Founded in 2017 as Qoqoon UK, Birdie rebranded and focused exclusively on building SaaS tools for home care agencies — digitising paper records, enabling carer check-ins, and managing regulatory compliance. After establishing a strong UK foothold (~700 care businesses by 2022), it raised a $30M Series B to expand into continental Europe. The embedded finance angle emerged as Birdie recognised that cashflow pressure on its care-provider customers was a major pain point; in 2025 it partnered with TRIVER to embed invoice financing directly into its platform, moving beyond pure SaaS towards a financial-services-enabled vertical platform.

Last 12 months
2025-09
Product timeline
2017
Founded as Qoqoon UK, building digital tools for home care agencies in the UK.· pivot
2018
Seed expansion funding secured with Kamet Ventures participating.· banking
2021
Raised $11.5M Series A led by Index Ventures; platform supporting care workers with digital admin and real-time visit visibility.· banking
2022
Raised $30M Series B led by Sofina; expanded to continental Europe and grew to 700 care business customers.· pivot
2025
Launched partnership with TRIVER to offer invoice financing / cashflow finance to home care provider customers.· lending
The stack
1 layer disclosed in Birdie’s embedded-finance stack
Lending
TRIVERInvoice financing via TRIVER
Accounting gap: none