“Can a home care SaaS platform become the operational and financial backbone for small home care agencies in the UK and Europe?”
Founded in 2017 as Qoqoon UK, Birdie rebranded and focused exclusively on building SaaS tools for home care agencies — digitising paper records, enabling carer check-ins, and managing regulatory compliance. After establishing a strong UK foothold (~700 care businesses by 2022), it raised a $30M Series B to expand into continental Europe. The embedded finance angle emerged as Birdie recognised that cashflow pressure on its care-provider customers was a major pain point; in 2025 it partnered with TRIVER to embed invoice financing directly into its platform, moving beyond pure SaaS towards a financial-services-enabled vertical platform.
Birdie's lending and capital products are provided by TRIVER.
Birdie is founded in 2017 and headquartered in Altrincham, Cheshire, England, United Kingdom.
Birdie has raised $52M in total (latest round: Series B, June 2022).
Get a read on where your own stack stands against Birdie and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.