“Can a hospitality-vertical P2P SaaS company convert its supplier-payment flows into a monetizable embedded B2B payments network?”
Founded in 2002 as a hospitality-focused procure-to-pay platform, BirchStreet spent two decades building the eProcurement + AP automation layer for hotels, resorts, casinos, and F&B operators. Serent Capital's 2017 Series A and Parthenon Capital's 2021 growth investment funded international expansion and vertical M&A (ReactorNet 2024, Cedar Creek 2025). The strategic shift into embedded finance came with BirchStreet SmartPay / BirchStreet Pay — a managed B2B supplier payments product that monetizes virtual cards and ACH via interchange rebates on top of the existing P2P workflow, turning what was a SaaS company into a payments-adjacent hospitality operations platform.
BirchStreet Systems processes payments through BirchStreet SmartPay (self-operated). Disclosed money-movement rails: ACH.
BirchStreet Systems's cards run on Mastercard.
The Embedded Finance Index 2026 maps 3 layers in BirchStreet Systems's stack: Payments / PSP (BirchStreet SmartPay (self-operated)); Money movement (ACH); Card network (Mastercard).
BirchStreet Systems was founded by John F. Davis III and is founded in 2002, headquartered in Las Vegas, Nevada, United States.
BirchStreet Systems has raised undisclosed in total (latest round: PE Growth (Parthenon Capital, 2021)).
BirchStreet Systems's acquisitions include Cedar Creek Systems (2025) and ReactorNet Technologies (2024).
Get a read on where your own stack stands against BirchStreet Systems and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.