“Can Tunisia's largest private bank modernize its digital banking experience and expand embedded financial services to retail and SMB customers?”
BIAT (Banque Internationale Arabe de Tunisie) is one of Tunisia's largest private commercial banks. The Backbase customer listing indicates a digital banking transformation initiative, suggesting the bank is investing in modern digital experience platforms. A related but distinct entity, Assurances BIAT (founded 2004), operates as a separate insurance company subsidiary headquartered in Tunis.