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BetterRX

“Can a hospice-specific pharmacy technology platform replace the legacy PBM model with real-time, transparent, and fully integrated medication management at national scale?”

Founded2007
HQSalt Lake City, UT
FoundersJared Stong
Latest roundStrategic Growth Investment, 2025
IndustryVertical SaaS / Healthcare
The story

Founded in 2007 as a chain of closed-door pharmacies by pharmacist Jared Stong, BetterRX pivoted to a technology-first model after 2016, building ePrescribe and real-time recommendation tools for the hospice market. By 2021, BetterRX had evolved into a full hospice pharmacy platform (CRX), replacing traditional PBM relationships with transparent, pass-through pricing and seamless EMR integrations. The 2025 BVP Forge investment signals a move toward national scale, with embedded finance infrastructure (BILL for AP/AR/spend) supporting an otherwise clinical-SaaS business model.

Last 12 months
2025-07
Product timeline
2007
Jared Stong (PharmD) opens a chain of closed-door pharmacies.· pivot
2016
Better ePrescribe technology developed, enabling digital prescription ordering for hospice.· banking
2018
BetterRX launches real-time expert clinical recommendations for hospice medication management.· pivot
2019
BetterRX begins using BILL (then Bill.com) for AP, AR, and spend management.· pivot
2021
BetterRX introduces the full Connected RX (CRX) platform for hospice organizations.· pivot
2025
BetterRX receives strategic growth investment from BVP Forge and appoints Tim Tannert as CEO.· acquisition
The stack
FX & payouts
BILL
Accounting
QuickBooks Desktop
Accounting gap: minor