“Can a hospice-specific pharmacy technology platform replace the legacy PBM model with real-time, transparent, and fully integrated medication management at national scale?”
Founded in 2007 as a chain of closed-door pharmacies by pharmacist Jared Stong, BetterRX pivoted to a technology-first model after 2016, building ePrescribe and real-time recommendation tools for the hospice market. By 2021, BetterRX had evolved into a full hospice pharmacy platform (CRX), replacing traditional PBM relationships with transparent, pass-through pricing and seamless EMR integrations. The 2025 BVP Forge investment signals a move toward national scale, with embedded finance infrastructure (BILL for AP/AR/spend) supporting an otherwise clinical-SaaS business model.
BetterRX moves money over ACH.
BetterRX uses BILL for FX and cross-border payouts.
BetterRX integrates with QuickBooks Desktop.
The Embedded Finance Index 2026 maps 4 layers in BetterRX's stack: Money movement (ACH); FX & payouts (BILL); Accounting (QuickBooks Desktop); Spend / AP (BILL).
BetterRX was founded by Jared Stong and is founded in 2007, headquartered in Salt Lake City, UT.
Get a read on where your own stack stands against BetterRX and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.