Beblue
“Can a cashback-based loyalty layer on top of card payments become the default customer-acquisition engine for Brazilian SMB merchants?”
Founded2016
HQRibeirão Preto, São Paulo, Brazil
IndustryFintech / Loyalty & Payments
The story
Beblue is a Brazilian fintech founded in 2016 that combines card payments (Visa/Mastercard debit and credit) with a cashback loyalty layer for small and medium merchants. Consumers pay in-store via the Beblue app and receive real-time cashback as balance to spend at other affiliated merchants, giving Beblue a two-sided loyalty network on top of card acquiring rails. The company remains a relatively small operator (~52 employees) headquartered in Ribeirão Preto with some workforce in Canada.
Last 12 months
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Product timeline
2016
Beblue founded in Ribeirão Preto as a cashback-based payments and loyalty fintech for SMB merchants.· launch
The stack
1 layer disclosed in Beblue’s embedded-finance stack
Card network
Accounting gap: none