BasharSoft
“Can a single Egyptian marketplace group own the full white-collar and blue-collar employment stack across the MEA region?”
Founded2009
HQCairo, Egypt
Total raised$7.7M
Latest roundSeries A, 2015
IndustryVertical SaaS / HR & Recruitment
The story
BasharSoft was founded in 2009 as an Egyptian recruitment technology company and built WUZZUF into Egypt's leading white-collar job board. Over time it expanded into a portfolio of employment marketplaces — WUZZUF (white-collar), FORASNA (blue-collar Arabic-speaking workers), iCareer (employability education), and Recruitera (end-to-end hiring platform). The company has stayed focused on the recruitment marketplace category in Egypt and the wider MEA region rather than layering embedded financial services on top.
Last 12 months
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Product timeline
2009
BasharSoft founded in Cairo as a recruitment technology firm· founding
2012
iCareer launched focused on employability education for early talents· product_launch
2015
Raised $1.7M Series A led by Vostok New Ventures and Piton Capital· funding
2020
Expanded product line to include Forasna (blue-collar marketplace) and Recruitera (end-to-end hiring platform)· product_launch
The stack
0 layers disclosed in BasharSoft’s embedded-finance stack
Accounting gap: none