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Baseline

“Can a sports-facility-only operating system monetize interchange on every court booking, membership, and team registration well enough to give the SaaS away for free?”

Founded2020
Latest roundSeries 3, $2M
IndustryVertical SaaS / Sports Facility Management
The story

Baseline is a vertical SaaS for sports facilities (training academies, travel teams, courts, cages) built since 2020. Its revenue model is interchange-led: a $0/month Base tier funded by card (3.9% + $2.79) and ACH (1.8% + $2.49) processing on every facility transaction, with upsells (Plus/Pro) for AI support, POS hardware, keyless entry, and QuickBooks sync. The product is explicitly positioned against Mindbody and Upper Hand as a sports-only alternative.

Last 12 months
2026-04
Product timeline
2020
Baseline (StatStak, Inc.) founded as a sports facility management platform.· founding
2025
QuickBooks integration shipped as part of the 'Operate' package.· accounting
2026
Launched tiered pricing (Base free, Plus $99, Pro $199) with embedded card + ACH processing, POS terminals, and keyless entry hardware add-ons.· payments
The stack
3 layers disclosed in Baseline’s embedded-finance stack
Payments / PSP
Stripe
Money movement
in the full report
Accounting
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Baseline — frequently asked

Who is Baseline's payment processor?

Baseline processes payments through Stripe. Disclosed money-movement rails: ACH.

Which accounting software does Baseline integrate with?

Baseline integrates with QuickBooks.

What is Baseline's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Baseline's stack: Payments / PSP (Stripe); Money movement (ACH); Accounting (QuickBooks).

Where is Baseline headquartered?

Baseline is founded in 2020.

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