ApideckTape
← Embedded Finance Index 2026

B9

“Can an independent Brazilian creative-culture publisher sustain itself on paid subscriptions in the age of AI-summarized media?”

Founded2002
HQSão Paulo, Brazil
IndustryMedia / Digital Publishing
The story

B9 (originally Brainstorm9) is a São Paulo–based independent digital media company founded in 2002 covering creativity, advertising, culture, and technology. It is NOT the US fintech B9, Inc. (bnine.com, Miami) that offers on-demand payroll advances. B9's only 'embedded finance' surface is a subscription-payment integration with Stripe used to sell its B9+ membership. There is no banking, lending, card, or wallet product.

Last 12 months
2024
Product timeline
2002
B9 (Brainstorm9) launched as an independent digital publication covering creativity, advertising, culture and tech.· launch
2010
Expanded into podcasting; helped popularize the format in Brazil (Braincast, Mamilos, Naruhodo!, Cinemático).· product
2024
Launched B9+ paid subscription tier (Ghost-powered), monetized via Stripe.· product
The stack
1 layer disclosed in B9’s embedded-finance stack
Payments / PSP
Stripe
Accounting gap: none

B9 — frequently asked

Who is B9's payment processor?

B9 processes payments through Stripe.

Where is B9 headquartered?

B9 is founded in 2002 and headquartered in São Paulo, Brazil.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against B9 and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to B9 and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.