“Can an employee recognition platform become the financial benefits OS for the workforce by embedding prepaid card and treasury infrastructure directly into reward redemption?”
Founded in 2012, Awardco built an employee recognition and rewards platform that eventually integrated deeply with Amazon's catalog for reward redemption. In 2024, Awardco expanded from a pure recognition/catalog play into embedded finance by launching A-Pay™ cards—prepaid physical and digital cards powered by Stripe Issuing and backed by Stripe Treasury—giving employees a flexible way to spend reward points anywhere. This move positions Awardco as an embedded payments layer within HR tech, going beyond gift-card catalogs to become a broader employee financial-benefit product.
Awardco discloses Stripe Treasury as its banking provider, according to the Embedded Finance Index 2026.
Awardco does not disclose a bank charter of its own; its banking services are provided through Stripe Treasury.
Awardco processes payments through Stripe Issuing.
Awardco's cards are issued through Stripe Issuing.
The Embedded Finance Index 2026 maps 4 layers in Awardco's stack: Payments / PSP (Stripe Issuing); Banking / BaaS (Stripe Treasury); Card issuing (Stripe Issuing); Treasury (Stripe Treasury).
Awardco is founded in 2012 and headquartered in Lindon, UT (2080 West 400 North, Suite 200, Lindon, UT 84042).
Awardco has raised $165M in total (latest round: Series B, May 2025).
Get a read on where your own stack stands against Awardco and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.