Awardco
“Can an employee recognition platform become the flexible financial rewards OS for enterprise workforces by embedding card issuance and broad redemption rails directly into the recognition workflow?”
HQLindon, Utah, USA
Total raised$165M+
Latest roundSeries B, May 2025
IndustryVertical SaaS / HR & Rewards
The story
Awardco started as an employee recognition and rewards platform built on the Amazon Business catalog. Over time it expanded beyond Amazon-tied rewards to build proprietary card infrastructure (A-Pay™ via Stripe Issuing) and integrated payroll/HRIS data via Finch, evolving from a pure-play rewards catalog into a full employee recognition and flexible-spending platform. The Series B in 2025 signals ambitions to deepen the embedded finance layer, including prepaid card issuance and broader reward-redemption rails.
Product timeline
2024
Launched A-Pay™ cards in partnership with Stripe — physical and digital prepaid cards loaded with employee reward points, usable anywhere.· card
2025
Raised $165M Series B to power the future of employee recognition.· banking
The stack
Accounting gap: minor