Automint
“Can employer-sponsored car and device leasing become the default tax-optimised salary benefit for Indian white-collar workers?”
Founded2024
HQPanaji, Goa, India
FoundersAkarsh Agrawal
IndustryVertical SaaS / HR Benefits (Employee Leasing)
The story
AutoMint is an early-stage (2024) Indian vertical SaaS play that packages car and consumer-device leasing as a payroll-integrated employee benefit. Employees select a car or smartphone from a digital catalogue; monthly lease payments flow through pre-tax salary deductions, unlocking up to 30-40% savings under Indian tax rules. The company positions itself as a benefits platform rather than a lender — leasing capital is provided by third-party financiers, and AutoMint's tech layer handles catalogue, KYC document upload, digital signature and payroll-integration workflows with the employer.
Last 12 months
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Product timeline
2024
AutoMint founded in Goa, India to offer employer-sponsored car and device leasing as a tax-optimised employee benefit· pivot
2025
Launched at customers including Pine Labs and Exotel, extending leasing catalogue to smartphones, laptops and tablets· banking
The stack
1 layer disclosed in Automint’s embedded-finance stack
Lending
Car leasing (up to 30% savings)Smartphone/laptop/tablet leasing (up to 40% savings)
Accounting gap: minor