Aureus Academy
“Can a Singapore-based music school chain use automated payments infrastructure to scale a subscription model across dozens of centers without proportional back-office growth?”
Founded2013
HQSingapore
FoundersJulius Holmefjord-Sarabi, Lawrence Holmefjord-Sarabi
IndustryVertical SaaS / Education
The story
Founded in 2013 as a music school in Singapore with an individualized teaching approach, Aureus Academy grew to 18,000+ students across 24 centers. The company's key operational pivot was transitioning from cash-based, per-lesson payments (common in Singapore education) to a fully automated credit-card-only subscription model, reducing finance admin time by 90% through Stripe's billing and payments infrastructure. This shift from transactional to recurring revenue underpins its scalable, multi-center growth model.
Last 12 months
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Product timeline
2013
Brothers Julius and Lawrence Holmefjord-Sarabi founded Aureus Academy in Singapore as a music education company offering immersive, individualized instruction.· pivot
2018
Adopted Stripe for payment and billing infrastructure, beginning transition from cash-based per-lesson payments to automated subscription model.· banking
The stack
1 layer disclosed in Aureus Academy’s embedded-finance stack
Payments / PSP
Accounting gap: significant