Atob
“Can a Visa fuel card company become the end-to-end financial operating system for America's trucking and logistics industry — capturing payments, payroll, banking, and capital for 35,000+ fleets?”
Founded2019
HQSan Francisco, CA, USA
FoundersVignan Velivela, Harshita Arora
Total raised$335.1M
Latest roundSeries C2, 2024
IndustryVertical SaaS / Transportation & Logistics
The story
Founded in 2019 as a zero-fee Visa fuel card for trucking fleets — positioning itself as 'Stripe for Transportation.' Over 2022–2024, AtoB expanded from a single card product into a full financial platform for transportation, adding fleet business accounts, driver payroll cards, instant invoice payments, and working capital (trip advances, capital loans). The Series C in 2024 with Mastercard participation signals a deeper move into payments infrastructure for the broader logistics ecosystem, including factoring companies and freight brokers.
Product timeline
2019
Founded as CElegans Labs, Inc. (d/b/a AtoB) to modernize payments infrastructure for trucking and logistics.· pivot
2021
Launched AtoB Fuel Card (Visa-based, zero-fee) for fleets; raised $75M Series B.· card
2023
Partnered with Uber Freight to offer co-branded fuel card and spend management to carriers.· banking
2024
Raised $130M Series C led by General Catalyst and Bloomberg Beta with Mastercard participation; expanded to fleet business accounts, driver payroll cards, and capital solutions.· banking
2024
Launched working capital products including trip advances, capital loans, and pay-over-time options for fleets.· lending
The stack
4 layers disclosed in Atob’s embedded-finance stack
Banking / BaaS
Celtic Bank (in-house sponsor)
Card network
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: significant
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.