“Can a Visa fuel card company become the end-to-end financial operating system for America's trucking and logistics industry — capturing payments, payroll, banking, and capital for 35,000+ fleets?”
Founded in 2019 as a zero-fee Visa fuel card for trucking fleets — positioning itself as 'Stripe for Transportation.' Over 2022–2024, AtoB expanded from a single card product into a full financial platform for transportation, adding fleet business accounts, driver payroll cards, instant invoice payments, and working capital (trip advances, capital loans). The Series C in 2024 with Mastercard participation signals a deeper move into payments infrastructure for the broader logistics ecosystem, including factoring companies and freight brokers.
Atob discloses Celtic Bank (in-house sponsor) as its banking provider, with Celtic Bank as its sponsor bank, according to the Embedded Finance Index 2026.
Atob does not disclose a bank charter of its own; its banking services are provided through Celtic Bank.
Atob runs its ledger on Fragment.
The Embedded Finance Index 2026 maps 4 layers in Atob's stack: Banking / BaaS (Celtic Bank (in-house sponsor)); Ledger (Fragment); Lending (Trip Advances, Capital Loans, Pay-Over-Time (flexible) and Weekly Credit Line (fuel card)); Sponsor bank (Celtic Bank).
Atob was founded by Vignan Velivela and Harshita Arora and is founded in 2019, headquartered in San Francisco, CA, USA.
Atob has raised $335.1M in total (latest round: Series C2, 2024).
Get a read on where your own stack stands against Atob and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.