Asset
“Can embedded accounting become the wedge that lets vertical SaaS platforms graduate into full financial OS for micro-SMBs?”
FoundersCameron Frayne, Alejandro Mesa
IndustryInfrastructure / Embedded Accounting
The story
Asset (legal entity Clevo Technologies Inc.) is an embedded accounting infrastructure company building bookkeeping APIs and white-label accounting software for vertical SaaS platforms serving micro-SMBs. Founded by Cameron Frayne (ex-Teal, ex-Bench, ex-Bain) and Alejandro Mesa, the company positions itself as the 'embedded accounting' layer that platforms layer on top of payments / payroll / banking to become a complete financial hub for their SMB customers.
Last 12 months
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The stack
2 layers disclosed in Asset’s embedded-finance stack
Open banking
Accounting
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.