Aramis
“Can a Brazilian premium menswear brand scale a franchise-heavy retail network (target 180-200 stores by 2028) while accessing capital markets under the VCI Vanguard holding structure?”
Founded1995
HQSão Paulo, Brazil (operational HQ); Serra, Espírito Santo (legal entity VCI Vanguard Confecções Importadas S/A)
IndustryE-commerce / DTC brand
The story
Aramis is a Brazilian premium menswear brand operating a franchise + DTC e-commerce model. Roughly 60% of stores are franchised and 40% owned, with a stated 2028 target of 180-200 stores. The company has recently moved into capital-markets territory — its investor-relations portal publishes offering documents and 2025 financials under the parent entity VCI Vanguard Confecções Importadas S/A — but its financial stack is that of a Brazilian fashion retailer, not an embedded-finance operator.
Product timeline
1995
Aramis founded as a Brazilian men's fashion brand· founding
2023
Aramis Inc. becomes a signatory of the UN Global Compact· sustainability
2025
Investor relations site launched with 2025 financial statements and offering documents, signaling capital-markets activity (legal entity VCI Vanguard Confecções Importadas S/A)· ipo
The stack
2 layers disclosed in Aramis’s embedded-finance stack
Payments / PSP
Aramis Checkout (self-operated storefront checkout)
Money movement
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.