“Can a Brazilian premium menswear brand scale a franchise-heavy retail network (target 180-200 stores by 2028) while accessing capital markets under the VCI Vanguard holding structure?”
Aramis is a Brazilian premium menswear brand operating a franchise + DTC e-commerce model. Roughly 60% of stores are franchised and 40% owned, with a stated 2028 target of 180-200 stores. The company has recently moved into capital-markets territory — its investor-relations portal publishes offering documents and 2025 financials under the parent entity VCI Vanguard Confecções Importadas S/A — but its financial stack is that of a Brazilian fashion retailer, not an embedded-finance operator.
Aramis processes payments through Aramis Checkout (self-operated storefront checkout). Disclosed money-movement rails: Pix.
The Embedded Finance Index 2026 maps 2 layers in Aramis's stack: Payments / PSP (Aramis Checkout (self-operated storefront checkout)); Money movement (Pix).
Aramis is founded in 1995 and headquartered in São Paulo, Brazil (operational HQ); Serra, Espírito Santo (legal entity VCI Vanguard Confecções Importadas S/A).
Get a read on where your own stack stands against Aramis and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.