“Can a rebranded BNPL-era gateway survive as a white-label embedded-finance arm inside a larger ASX-listed B2B software company?”
Founded in 2018 as Limepay — a white-label BNPL and merchant payment gateway for Australian retailers. After a failed 2021 IPO, Limepay rebranded as April in 2023 with a broader embedded-finance pitch (payments, lending, money movement). In July 2024, April was acquired by ASX-listed Spenda; the limepay.com.au domain now redirects to meetapril.com and the product continues under Spenda's umbrella.
April (Limepay) processes payments through Limepay / April (self-operated).
April (Limepay)'s lending and capital products are provided by Limepay Credit Pty Ltd (in-house).
April (Limepay) uses LimePay Payouts (self-operated) for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in April (Limepay)'s stack: Payments / PSP (Limepay / April (self-operated)); Lending (Limepay Credit Pty Ltd (in-house), White-label Buy Now Pay Later, Payment Plan Services and Factoring Services); FX & payouts (LimePay Payouts (self-operated)).
April (Limepay) is founded in 2018 and headquartered in Sydney, New South Wales, Australia.
April (Limepay) has raised $24.89M in total (latest round: Acquired by Spenda (July 2024)).
Get a read on where your own stack stands against April (Limepay) and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.