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Ankorstore

“Can a B2B wholesale marketplace embed enough financial services — trade credit, flexible payment terms, and marketplace payments infrastructure — to become the dominant operating layer for independent retail in Europe?”

Founded2019
HQParis, France
FoundersPierre Louis Lacoste, Nicolas Daudiffret, Mathieu Alengrin, Nicolas Cohen
Total raised$422.58M
Latest roundSeries C, January 2022
IndustryMarketplace / Two-sided
The story

Founded in 2019 as a curated B2B wholesale marketplace in France, Ankorstore rapidly expanded across 28 European countries, achieving unicorn status by 2022. To address the inherent complexity of B2B payments — extended terms, multi-currency invoicing, credit risk — the company built an embedded finance stack on top of Stripe Connect (payments, billing, identity, fraud) and layered in Hokodo for digital trade credit. The 2026 model simplification signals a shift from aggressive growth toward sustainable unit economics and improved brand/retailer transparency.

Last 12 months
2026-01
Product timeline
2019
Ankorstore launched in France as a B2B wholesale marketplace connecting independent brands with independent retailers.· pivot
2021
Expanded marketplace presence to 28 European countries, scaling payment complexity with multi-currency and extended payment terms.· banking
2022
Raised Series C of ~$284M and achieved unicorn status; deepened Stripe Connect and embedded finance stack.· acquisition
2023
Implemented Hokodo Digital Trade Credit to offer embedded B2B buy-now-pay-later / trade credit to retailers, improving spend and stickiness.· lending
2026
Launched updated Ankorstore model with 0% commission transparency, improved order delay management, and unified retailer contact view.· pivot
The stack
3 layers disclosed in Ankorstore’s embedded-finance stack
Payments / PSP
Stripe Connect
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
7 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Ankorstore — frequently asked

Who is Ankorstore's payment processor?

Ankorstore processes payments through Stripe Connect.

Who provides Ankorstore's lending?

Ankorstore's lending and capital products are provided by hokodo.

Which accounting software does Ankorstore integrate with?

Ankorstore integrates with QuickBooks, Shopify, Odoo and Sellsy.

What is Ankorstore's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Ankorstore's stack: Payments / PSP (Stripe Connect); Lending (hokodo, Digital Trade Credit (buy now, pay later for B2B retailers) and 60-day deferred payment terms (Ankorstore-branded, powered by Hokodo)); Accounting (QuickBooks, Shopify, Odoo and Sellsy).

Who founded Ankorstore?

Ankorstore was founded by Pierre Louis Lacoste, Nicolas Daudiffret, Mathieu Alengrin and Nicolas Cohen and is founded in 2019, headquartered in Paris, France.

How much funding has Ankorstore raised?

Ankorstore has raised $422.58M in total (latest round: Series C, January 2022).

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