Amenli
“Can a digital insurance broker become the dominant multi-line insurance distribution platform for Egypt and the broader MENA region?”
Founded2020
HQCairo, Egypt
Total raised$6.85M
Latest roundSeed, 2021
IndustryFintech / Insurtech
The story
Founded in 2020, Amenli entered the Egyptian market as an online insurance broker aiming to digitize a historically low-penetration insurance sector. As a Y Combinator Summer 2021 graduate, the company raised $2.3M to bring instant online quotes and policy purchasing to Egyptian consumers and SMEs. Amenli operates as a licensed broker under the Financial Regulatory Authority (FRA) and distributes products from multiple insurers, positioning itself as an aggregator-and-broker rather than an underwriter. The company has expanded from B2C individual insurance to B2B SME coverage via a dedicated SME portal.
Last 12 months
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Product timeline
2020
Amenli founded in Egypt as an online insurance brokerage marketplace.· insurance
2021
Graduated Y Combinator Summer 2021 cohort.· pivot
2021
Raised $2.3M seed round led by P1 Ventures, GFC, and Anim Fund to scale insurance services for Egyptian consumers.· banking
2023
Launched SME portal (sme.amenli.com) for corporate insurance brokerage services.· insurance
Regulated entities
1
regulatory licence held by Amenli
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
0 layers disclosed in Amenli’s embedded-finance stack
Accounting gap: none