← Embedded Finance Index 2026

Ame Digital

“A wound-down Brazilian payments institution — the question is no longer strategic but archival: how does a super-app-era wallet unwind its balances through the central bank's SVR framework?”

Founded2018
HQSão Paulo, Brazil
IndustryFintech / Neobank
The story

Launched in 2018 as the digital wallet arm of Lojas Americanas, Ame Digital combined cashback marketing with a prepaid card and P2P transfers to compete with Nubank and PicPay in Brazil's super-app race. Following Americanas' 2023 fraud/accounting scandal and subsequent judicial recovery, Ame was progressively wound down. By late 2025 all payment accounts were closed, and on 30 October 2025 the Banco Central do Brasil formally cancelled its Payment Institution license — ending operations. Residual customer balances are being returned via Banco Central's Sistema de Valores a Receber (SVR) with OCTA SCD SA as the partner processor.

Last 12 months
2025-10
2025-11
2025-11
Product timeline
2018
Founded as a digital wallet/payments app by Lojas Americanas, offering cashback, P2P transfers, bill pay, and a prepaid card.· banking
2025
Closed all payment accounts; Banco Central do Brasil cancelled Ame Digital's Payment Institution license on 30/10/2025 (published in DOU on 06/11/2025). Operational activities officially wound down.· pivot
Regulated entities
1
regulatory licence held by Ame Digital
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Ame Digital’s embedded-finance stack
Payments / PSP
Ame Digital (self-operated wallet, wound down 2025)
Banking / BaaS
in the full report
Sponsor bank
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.