Alya

Founded in 2022 in Casablanca, Alya set out to unlock retail spending in Morocco by offering interest-free, zero-fee instalment payments (BNPL) at checkout for both consumers and merchants. The company secured Morocco's first regulated BNPL authorization from Bank Al-Maghrib in March 2024, differentiating itself from informal credit providers. With a small but growing team and multiple seed-stage funding rounds, Alya is positioning itself as the foundational consumer credit infrastructure for Morocco's digitalizing e-commerce and retail sector.