“Can Alya become Morocco's dominant regulated BNPL and instalment-payments infrastructure by being the first mover with central-bank approval?”
Founded in 2022 in Casablanca, Alya set out to unlock retail spending in Morocco by offering interest-free, zero-fee instalment payments (BNPL) at checkout for both consumers and merchants. The company secured Morocco's first regulated BNPL authorization from Bank Al-Maghrib in March 2024, differentiating itself from informal credit providers. With a small but growing team and multiple seed-stage funding rounds, Alya is positioning itself as the foundational consumer credit infrastructure for Morocco's digitalizing e-commerce and retail sector.
Alya was founded by Brahim Zaid and is founded in 2022, headquartered in Casablanca, Morocco.
Get a read on where your own stack stands against Alya and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.