Alloy
Also a provider — view Alloy’s profile →“Can vendor-neutral data orchestration become the compliance control plane for every regulated financial product?”
Founded2015
HQNew York, NY, USA
FoundersTommy Nicholas, Laura Spiekerman, Charles Hearn
Total raised$216.7M
Latest roundSeries C, 2021
Valuation$1.35B (2021)
IndustryInfrastructure / KYC
The story
Alloy started in 2015 as an identity-decisioning API to help banks and fintechs orchestrate KYC vendors during onboarding. Post-2021 Series C, the company expanded across the customer lifecycle — adding transaction monitoring, perpetual KYC/KYB, and AML case management — repositioning as a full identity/fraud/compliance platform. Its most recent push is embedded finance oversight (giving sponsor banks a dashboard across fintech partners) and agentic AI to automate case review.
Last 12 months
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Product timeline
2015
Founded in New York by Tommy Nicholas, Laura Spiekerman, and Charles Hearn to orchestrate identity/KYC data for banks and fintechs.· pivot
2021
Raised $100M Series C led by Lightspeed at $1.35B valuation; expanded from onboarding into transaction monitoring.· banking
2024
Extended platform to embedded finance / sponsor bank oversight and perpetual KYC/KYB.· banking
2026
Launched Actionable AI suite (Fraud Signal, Fraud Attack Radar, AI Assistant) for agentic compliance operations.· pivot
The stack
2 layers disclosed in Alloy’s embedded-finance stack
Card network
KYC
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.