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Alerzo

Can a B2B e-commerce marketplace become the full financial operating system for Africa's informal retailers by bundling supply, payments, and credit?

Founded2019
HQLagos, Nigeria (with office in Ibadan)
FoundersAdewale Opaleye
Total raised$19.3M
IndustryVertical SaaS / Informal Retail (B2B e-commerce + payments)
The story

Founded 2019 as a B2B e-commerce marketplace (Alerzoshop) serving informal retailers in Nigeria. Extended into embedded finance via Alerzopay and later Veedez — POS terminals, digital wallet, agency banking, and working-capital lending — powered by an in-house CBN-licensed Payment Service Provider (Shago Payments Limited). Now positions as the 'operating system' for informal African retail, spanning commerce, payments, logistics, and business management.

Last 12 months
Product timeline
2019
Founded in Ibadan, Nigeria to digitize informal retail via B2B e-commerce (Alerzoshop)· pivot
2020
Launched Alerzopay — cashless payment and lending platform for retailers, with POS terminals· banking
2023
Veedez launched as payment + business management product for SMEs, powered by CBN-licensed Shago Payments Limited· banking
Regulated entities
1
regulatory licence held by Alerzo
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Alerzo’s embedded-finance stack
Payments / PSP
Shago Payments (in-house)Alerzopay (self-operated)Veedez (self-operated)
Banking / BaaS
in the full report
Lending
in the full report
Accounting gap: significant
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.