“Can a purpose-built neobank unlock the US financial system for international students by combining BaaS infrastructure with direct university distribution?”
Adro (operating as AdroCard, Inc.) was purpose-built as a financial services platform for international students enrolled at US universities — a population of over 1 million that faces significant barriers accessing US banking and credit. The platform offers checking and savings accounts, credit cards, and fee-free international money transfers, leveraging Synctera for BaaS infrastructure. The company raised $1.5M in seed funding in 2024 and differentiates by partnering directly with universities for distribution and financial literacy programs.