“Can a BNPL lender that received a Colombian banking license become the default commerce-and-credit OS for the 30M+ Colombians underserved by traditional banks?”
Founded in 2018 as a point-of-sale installment lender in Colombia, modeled after Affirm but targeting the largely unbanked and credit-thin Colombian consumer. Scaled rapidly through a dual-sided merchant-consumer network and in 2024 obtained a Colombian banking license, shifting from a pure BNPL lender toward a full commerce-and-banking platform that now includes deposits and payments. The marketplace app evolved into a standalone shopping channel, and total debt commitments exceed $680M, underscoring the transition from startup to regulated financial institution.
Addi uses Truora for KYC and identity verification.
The Embedded Finance Index 2026 maps 2 layers in Addi's stack: Lending (BNPL installment credit (Cupo), Interest-free 3-installment credit (Cupo 3x0%), Large purchase installment loan up to 24 months (Crédito Grande) and Point-of-sale consumer credit); KYC (Truora).
Addi was founded by Santiago Suárez, Daniel Vallejo and Elmer Ortega and is founded in 2018, headquartered in Bogotá, Colombia.
Addi has raised ~$1B+ (equity + debt) in total (latest round: Series D, July 2026).
Get a read on where your own stack stands against Addi and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.