Addi
“Can a BNPL lender that received a Colombian banking license become the default commerce-and-credit OS for the 30M+ Colombians underserved by traditional banks?”
Founded2018
HQBogotá, Colombia
FoundersSantiago Suárez, Daniel Vallejo, Elmer Ortega
Total raised~$1B+ (equity + debt)
Latest roundSeries D, July 2026
IndustryFintech / Lending
The story
Founded in 2018 as a point-of-sale installment lender in Colombia, modeled after Affirm but targeting the largely unbanked and credit-thin Colombian consumer. Scaled rapidly through a dual-sided merchant-consumer network and in 2024 obtained a Colombian banking license, shifting from a pure BNPL lender toward a full commerce-and-banking platform that now includes deposits and payments. The marketplace app evolved into a standalone shopping channel, and total debt commitments exceed $680M, underscoring the transition from startup to regulated financial institution.
Last 12 months
2025-09
Product timeline
2018
Founded as a point-of-sale consumer lending startup in Colombia, targeting underserved borrowers without traditional credit cards.· lending
2019
Raised $12.5M led by Andreessen Horowitz to expand POS lending online.· lending
2021
Raised $140M Series B (equity + debt) to scale BNPL operations and expand to Brazil.· lending
2024
Received regulatory approval to operate as a bank in Colombia, unlocking deposit-taking activities.· banking
2024
Secured $100M credit facility from Victory Park Capital to expand BNPL originations.· lending
2025
Secured $50M debt facility from Neuberger Berman (first Colombian credit investment by that firm) and $150M structured credit facility led by J.P. Morgan.· lending
2026
Closed $85M Series D co-led by Citius and BTG Pactual; launched Marketplace web version with 3x0% installments.· banking
Regulated entities
1
regulatory licence held by Addi
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Addi’s embedded-finance stack
Lending
BNPL installment credit (Cupo)Interest-free 3-installment credit (Cupo 3x0%)Large purchase installment loan up to 24 months (Crédito Grande)Point-of-sale consumer credit
KYC
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.